Sanja Milosavljevic: Good people of the world, you are listening to Modnopreneur podcast. Modopreneur is a combination of Mondo meaning world and Entrepreneur meaning someone who is running their own business and we are trying to share stories of different people from all over the world to see how they are dealing with this new situation that simultaneously happened all over the world. This whole project is supported by the US embassy in Serbia. My guest today comes from Toronto, Canada. His name is Joshua and he used to be my teacher at CANSEEi Academy. He is a young man, but he has- he tried different things during his career, so I hope you’re going to enjoy our conversation. So, hi Josh how are you?

Joshua Barr: Good, how are you? 

Sanja Milosavljevic: Well, as I told you previously I’m supper fine and I’m excited because we haven’t seen each other for more than three years now. And everything happened in three years, so we could be chatting for hours before we start this conversation. I’m really grateful that I have this opportunity to first get to know you and speak to you and share your story. So, how are things in Canada, how is it in Toronto?

Joshua Barr: Things are okay in Toronto. Just like everywhere in the world, Covid hindered everyone and everyone’s economy a little bit. It’s interesting to see how different countries have handled the pandemic and how that’s hurt or helped their economies as well as their citizens. Toronto has gone relatively well compared to some countries, but we’re still short in terms of our ability to handle the Covid crisis with the vaccines and vaccine rollout. But, you know, different Torontonians, Canadians are taking Covid seriously which is helping the disease not spread too much throughout the population. It’s tough, but it’s tough everywhere. 

Sanja Milosavljevic: Yeah, I know. So, can you tell us something more about yourself? So I said that you did different things in your career, but can you tell us something like what is your educational background, how it’s connected to what you’re doing right now and are there some interesting facts about you that are also connected to education?

Joshua Barr: Sure, so I guess I can sort of start telling you my story of my career and how I ended up being an entrepreneur. You let me know if I’m running on too long. But I got my undergrad degree at a Canadian University called Queens which is just a couple of hours outside Toronto. And I did my undergrad degree in business. And through that education I really learned that I loved marketing and it was something I was really passionate about. And I ended up becoming a marketer and brand manager at Nestle after I graduated my undergrad studies. And when I worked at Nestle I worked on different areas of business. But I was in management, marketing, I worked on Nescafe, I worked on Coffee mate, I worked on KitKat and you know really learned how a large business like Nestle manages a brand, a product and was able to bring food and beverage products to life. And it was a really amazing experience with a great company and people but I ended up leaving that industry and doing something different because I had the entrepreneurial bug just like you. And I ended up working for a family member in the United States in the state of South Carolina in a totally unrelated field in metal distribution. So we ended up selling aluminium sheets, plates and exclusions to different industries and totally different. But, you know, gave me great learning in terms of sales and managing customers. I realized I didn’t want to stay in metal distribution for the rest of my life so I ended up getting my Masters and my MBA in another community university called Western which is on the other side of Toronto a few hours away. And during that experience I ended up doing a program called Leader where we as MBA graduates go in different countries of the world and help teach entrepreneurs different business skills that we learned during our program. And that’s where I met you and had an amazing time in Serbia and Belgrade. It was so great to learn about the culture there and the experience. But after going through that process and knowing that I wanted to be an entrepreneur myself, I ended up starting my own business. And we started it in 2017, or  I guess in 2018, during 2018 and it’s been a few years going about it. But I got my passion – I’ll tell you about my business in a second – but I got my passion through it because during my time in South Carolina and when I was working in Nestle, I ended up getting into triathlons which is a sport where you do swimming, biking and running. And I ended up competing in the long-distance format which was called the ironman format. Where you swim 4km, you bike 180km and then you run a marathon all in one day.

Sanja Milosavljevic: Sorry, sorry to interrupt you, but this sounds like being an entrepreneur. You know, swimming for 4 kilometer, then running and…

Joshua Barr: It’s very much about persistence. And even the training in it – you train and you train every single day in a different sport and you go great distances. Some days you have up days and some days you have down days, but the important part is you keep on going. And as an entrepreneur if you keep going through the headaches, through the pains hopefully you’ll come out in the other side successful in some way, whether it’s you’ve learned something along the way that will help you in your careers going forward or you’re successful and you have a great business. Doing ironman really taught me a lot about perseverance but another thing it taught me is how much I hated protein drinks and supplements and the health beverages that were on the market in North America, which was a huge thing in consuming the right supplements to help you perform better. And I know that’s not a huge part of training in athletics in Serbia – I don’t know if that’s changed in the few years I’ve been there – but it’s very large in America. And most of these protein drinks are thick, grainy, chalky, didn’t taste great. And my business partner whom I met during my MBA also hated protein drinks. He was a competitive squash player, he ended up placing third in the Nationals a few years ago in Canada and we complained about drinking protein drinks. And when we were in school, we’d go to the gym in the morning to work out and we’d have a protein drink in one hand, our coffee in the other. Gym bag on one arm and work bag on other as we hustled across campus to get to class. And we hated drinking the protein drinks and the coffee we wouldn’t drink until it was cold because we were still both warm from our workout and it was just this pain in our lives that we would gripe about and complain about and we didn’t know how to change it. And it wasn’t until the end of the MBA program when my business partner was working out in the UK – he went to London for a friend’s wedding and he saw this beverage. It had protein in it, it had coffee in it and it didn’t taste good, it had bad ingredients, terrible branding but he loved the idea. So he knew I’d worked at Nestle bringing food and beverage products to life and he came to me and some other friends back in Canada and said what can we do about making a better protein drink around this idea of protein and coffee? And so we ended up developing a new beverage that was based around protein and coffee and we came up with Brüst. So, it’s a protein beverage with cold brew coffee with 20g of high quality New Zealand grass-fed protein and it’s sort of perfect for quick pre-workout boost or post-workout recovery drink. Consumers use it as a quick breakfast in the morning if they’re in a rush or even a midday snack to get some healthy energy. So we launched Brust in 2018, but it was a culmination of my experiences unexpectedly working in Nestle in food and beverage, working in South Carolina and doing ironman triathlons that sort of led me to this business, so you never know where the world will take you.

Sanja Milosavljevic: That’s interesting. I remember when you launched this product basically half a year after we met. And I don’t like protein drinks, but I do really like to drink coffee. So I was like I would like to try this, I would really like to try this – I don’t know why. I liked the design of the packaging. How did you choose the name? To me it sounds more of a German of Italian origin. You know, people like to connect coffee brands to Italy and your brand name for me with those two dots – it sounds like German. How did you come up with the name?

Joshua Barr: So, I came up with the name because it’s just a combination of two words, a culmination of words. It’s cold brew coffee with a burst of protein. So it’s the brew and burst together that’s combined in one word and for us it was important to have a unique name that was different, that sounded different in North America at least. The umlaut  sort of screams of something European and interesting and different and it’s not in our normal writing type the umlaut but it sort of brings the kind of quality that we wanted to communicate to the consumers. So we came up with the name because it was unique, combining the cold brew coffee and protein as well.

Sanja Milosavljevic: Perfect. I’m joking, of course. When something sounds like German for me it’s kind of a respectable product because everything that comes from Germany is high quality. So it was a small joke. How do you develop a new product? How do you do that? What are the steps, I’m asking you just what are the steps. Okay, you have the idea, but how do you- how that idea comes to life?

Joshua Barr: So for us, we used an expert. I am not a food scientist, I don’t know how to put food products together. I can come up with creative ideas, but I don’t know the science behind it, so for us it was important to work with a great food scientist. So we found one that wanted to work with us and we were able to develop an original product with her expertise. So we gave her directions in terms of what we wanted this product to be like in terms of taste, ingredients, the overall sense and idea of it and then she took her knowledge of what she knew about the industry and helped us develop a great product. In terms of moving on from this, we have a base of understanding how our product is currently made, and so as we continue developing new products, we use that base in understanding what consumers want and then make products for that. Our first product had only 120 calories – 7 grams of cane sugar in it and we got a lot of feedback from consumers that some wanted a much more bold coffee. Something that’s rich and strong and black. And we had feedback from some consumers that they didn’t want any sugar because they wanted just a black tasting coffee. So original skew is slightly sweet, slightly creamy, but our second skew is much more bold and rich and has more coffee taste and has no sugar in it. So in terms of development one is having a sense of what you’re doing and having the right experts around you to help you develop it, but the other side is listening to customers and understanding what they want from your product. You know, what feedback do they have to help improve it, create new flavors or new products that they’ll love. 

Sanja Milosavljevic: How many flavors do you have of your coffee?

Joshua Barr: Right now we just have two. So we have the dark roast and the light roast right now but we have a lot of products in the works and hopefully they’ll be out soon so we’re just waiting for the right time to launch them.

Sanja Milosavljevic: How do you market protein coffee? How do you do that? Where do you go to market it? Can you sell it in any shop in the country or do you need to go to some specialized shops?

Joshua Barr: We like to be sort of omni-channel, everywhere that we can be. We like to say we’re at the intersection of protein drinks and energy drinks. So in the energy drink category you have companies like Red Bull or Monster energy or you’re ready to drink coffee beverages as well or 5-hour energy. So I don’t know which of these products made their way to Serbia, but there’s a lot of drinks in the market that add energy to people’s lives in America. And then in terms of protein drinks there’s also several large protein drinks as well. Mostly distributed by Coke and Pepsi – big, strong, huge packaged goods companies. So we sort of are playing the intersection of the two. And also define ourselves as healthy energy. So you get the caffeine from coffee but also sustained energy from protein as well. And so with any other energy drink it’s about having- or protein drinks, it’s about having a healthy source of energy. So we want to be anywhere where the consumer is looking for healthy energy. So, whether that’s in an office tower and they have a cafeteria where they’re looking for a midday snack or it’s at a gym where someone wants some energy before they work out or recovery drink after they work out. Or in a grocery store when they’re buying food for the week and they think oh, I’ll be in a rush on Thursday or Wednesday because i have early meetings or I have kids and I want something to help me out in the morning. So for us it’s about being everywhere and anywhere we can be where the customers want healthy energy. So in terms of our distribution it’s omni-channel, we’re also online now which is also helpful with Covid now as well.

Sanja Milosavljevic: Just a few more questions and then we’ll continue on some other topics. Is it possible for me – I’m a total beginner, I know nothing about food and beverages – is it possible for me to start a business and to actually success without knowing anything about how a business should be run? Is it possible, or is it just a Hollywood story? You know like we started in a garage and after a year we are a big international company. 

Joshua Barr: I think anybody can succeed in entrepreneurship. Obviously you need some skills to bring to the table, but it’s not necessarily one skill. You need to have many skills or surround yourself with many people who have many skills. You know, if you’re an amazing pasta maker, that’s a skill you have, but you need to surround yourself with people who can help you deliver the product to grocery stores around the country, or someone who can help spread the word about it. So as an entrepreneur it’s all about problem-solving. So what’s the problem you’re solving? For us it was this beverage doesn’t taste good, how can we make a better beverage? So we hired a food scientist to help us, but we came up with the idea, distribution, packaging, marketing initiatives, we did the sales – those are the skills that we brought to the table and not exactly that exact skill of mixing ingredients together. So in entrepreneurship I think it’s really important to surround yourself with great people who bring other skills and finding out where do you lack skills or where are your weaknesses so you need other people to help you out. So whether it’s someone you’re paying to help you, or someone that- as an entrepreneur you have to be creative in terms of how you get things done because you don’t always have a million bucks in the bank, so you have to be more creative about how you come up with solutions. So I think depending on what you’re trying to do as an entrepreneur, you can easily do it without a specific skillset, but you want to be able to have a skillset of something that you’re driving and using that to your advantage.

Sanja Milosavljevic: Like a source of energy for the future. How did this Covid situation change your business?

Joshua Barr: Yeah, I think-

Sanja Milosavljevic: Did it affect it in any way or not?

Joshua Barr: No, it changed it a lot. As we sort of talked about before, our distribution totally changed. We were in office towers in Toronto, gyms in Toronto, universities in Toronto, and as Covid sort of spiked in March-April in Canada, all those areas of our country shut down. Downtown office towers nobody was going to anymore, gyms were closed by the government, university campuses were closed by the government as well so that whole portion of our business completely disappeared overnight. But another portion of our business grew a little bit. Our e-commerce business, direct to consumer business. As consumers were spending more time at home they were focusing on ordering products online and gave us an opportunity to directly sell our products to them. Instead of through a middle man or a distribution network, we were able to sell directly online to our consumers. So with one hand we had some stuff taken away but on the other hand we had some growth as well. It’s been tough and I think everybody who’s an entrepreneur has battled a little bit with changes we’ve gone through, but we’re surviving and trying to make the best of a not great situation. 

Sanja Milosavljevic: Did this time during last year, did it give you an opportunity to think of a new product. Okay so, our lives are going to definitely change from now on. We are going to spend more time indoors, we are probably going to use products that are healthier or from the healthier side of the products, so did you come up with some new products?

Joshua Barr: For us, we took the time to look at our formulations, at what we’re doing and what the customers want. And we actually brought to market our dark roast during Covid. Our original plan was to continue to expand with our light roast, but because of the issues that we had, we decided to bring that second skew to market. But I think with any time where there’s change and disruption in society, that’s where great entrepreneurs come from. You know when change happens there’s problem solving that needs to happen. And entrepreneurs are the ones who look at those problems and try to solve them. So for me personally I haven’t come up with any great ideas in terms of solutions, but I know times like this are when businesses with creative solutions come up and change because consumers who are in society are now suffering from that problem and want that solutions and entrepreneurs are looking and providing solutions for those people. When you look at the 2008 financial crisis that affected a lot of the Western world, lots of companies came out of that, whether it was AirBnB and Uber as well, individuals who chose a time when things were shifting and people were changing careers to come up with creative solutions and look how large they’ve grown over the last decade. So, whether you’re in Serbia, North America or in Canada, there’s always an opportunity in times of turmoil, to look for where people are struggling and how you can help them out and be an entrepreneur and resolve a problem in society.

Sanja Milosavljevic: I agree, I really-

Joshua Barr: Sorry, I don’t have a solution for you, so…

Sanja Milosavljevic: No, no, no because I know many people I spoke to during this podcast or privately during my free time, they had a lot of free time during this last year. And some of them came to some great ideas to start their business, or start offering their services because they actually had time to sit and think. Sometimes when you work, you work, work, work and you don’t have time to rethink some old ideas or to think of some new ideas, but they had time and came up with some great new ideas. So that’s why I ask you how did you spend actually your last year. I was trying to just manage the work, I didn’t have that free time. For me, I didn’t have that free time. But did you have that free time to just rethink some old ideas? 

Joshua Barr: Well I think the thing it allowed us to do is to think about things differently. As everything shifted in the market, our thought process sort of went from okay, we are doing things traditionally, this is how we operate, to how can we be more creative with our solutions? Are we able to do things that are less expensive and are people willing to work with us in different ways than they used to. Before the pandemic financial compensation was huge for working with people who were brand ambassadors or influencers on social media. But now, because of how everything changed, people who are on social media who are influencers are willing to be more creative with solutions and it allows us to work with people differently which is really interesting. For us, it’s been figuring out what are our creative solutions that we can work with different partners whether it’s other brands or individuals who are fans of the product to help spread the word and bring awareness of Brust. 

Sanja Milosavljevic: Nice. So, do you use local ingredients for your product or do you have to import them? Okay, you have to import the coffee, but are you dependent on imported ingredients and packaging or can you find that in Toronto and Canada?

Joshua Barr: So, most our ingredients are sourced from different distributors, so we don’t procure anything directly from the manufacturer. We use the distribution network that brings products into Canada or produces it themselves and we purchase it from them. So, not all our ingredients are directly from Toronto and Canada. We use New Zealand grass-fed protein because of their high quality of dairy-based protein and our cold-brew coffee obviously the beans don’t come from Canada, we can’t grow those. So we get from Brazil and from South America. We try and find the right partners to help us get the highest quality ingredients we can use in our product, but we do produce in Canada and have a manufacturing partner just outside Toronto that helps us produce.

Sanja Milosavljevic: But did you have a problem during the pandemic to just find the ingredients you need for maintaining production?

Joshua Barr: Yeah, no, I know a lot of companies have had issues of that. In terms of our production runs we don’t produce every day or every week, we batch-produce so it gave us some time to figure out a timeline when we might be able to produce. Because we work with very large distributors of our ingredients, their business wasn’t shut down, so the Canadian government sort of left food and beverages as an industry that would continue operating no matter what as it was an essential industry. So we didn’t have major effect that a lot of other businesses had in terms of the supply chain .We also weren’t producing right when the things were kicking off with Covid, so thankfully we haven’t run into the situation where we couldn’t get our ingredients, but we had some great partners who manage the supply chains well so it didn’t affect us too bad.

Sanja Milosavljevic: Recently I heard about the term survival mode. I hadn’t heard that term before because I probably didn’t have the chance to- the last year I didn’t need to think about survival mode. Do you have survival mode?

Joshua Barr: I mean, I think so? I think everybody have the natural fight or flight in them-

Sanja Milosavljevic: Yeah but this is in terms of business. Not in my everyday life, but in terms of business. Survival mode is we are just paying our employees, we are not paying our own salaries. So do you have any kind of- I’m not that big of a company to think about survival mode, but do you think about that kind of stuff?

Joshua Barr: Yeah, I mean I think- when we lost our business in office towers and gyms and universities you sort of think where do we need to spend money, how are we going to preserve our funds until we get out of this Covid situation. One of our investors when this started sent us an email and said guys, save your capital as much as you can to get through this. Because as you come out of Covid there’s gonna be an opportunity, but you don’t want to waste all your money during this period where you’re not gonna get a great return. So for us it was how do we limit some of our expenses over the next 6-12 months, so that as we come out of Covid we still have capital for us to grow and succeed. That’s sort of how we handle survival during the hardest Covid.

Sanja Milosavljevic: Nice. Can you tell us something about the state of entrepreneurship in Canada or in North America. When I wrote you that email, I told you that here in Balkan region we are still on that low level of entrepreneurial spirit or entrepreneurship as a movement or part of the economy. What’s the state of entrepreneurship in North America? If you’re a startup, how much money can you get to start your business? Here in Serbia they can offer you 1000 or 2000 euros and you can basically not do anything with that. It’s, you know, it’s nothing. It’s not covering any cost. So how does it look like in North America? 

Joshua Barr: I mean,  I think that the government giving you 2000 euros is a good thing. In North America there’s a lot of support but it’s not necessarily through funding. I know Canada did a program a little while ago to give some people a living wage. They could do whatever they wanted, promote entrepreneurial projects with that, but that’s not widespread at all. There are different accelerators that are run through different universities or independently that help entrepreneurs get started. Some of them provide funding, some of them provide teaching, some of them just provide support for entrepreneurs who want to grow and get into a certain industry. But I think the Canadian society supports entrepreneurs, they want them to succeed, the government wants them to succeed. But there isn’t necessarily tons of free money out there given to entrepreneurs. You know, there are grants, there are programs where you can get some money, but it’s not a free for all by any means. I know for us, we were lucky to get accepted into my university’s accelerator which gave us a good amount of money to start our business which we were really fortunate to receive. They didn’t take anything in return so it was a very friendly experience in working out that accelerator. So for us, entrepreneurship is strong,  I think it’s very encouraged, but there’s always more that society can do and governments can do to support entrepreneurs. 

Sanja Milosavljevic: That’s nice to hear. Sometimes I think that entrepreneurship or the sense of entrepreneurship that we have here comes from the wester part of the world. So when we look at those case studies or those examples that come from the west, it’s always- for me it seems so easy for them to succeed. Like they are born with some set of skills to be an entrepreneur, while we here have to learn what is a business plan and how to write a business plan. So that- thank you for the answer.

Joshua Barr: No, you know, I think it’s tough if no one around you is an entrepreneur, and don’t know a lot of entrepreneurs and everybody goes and works for large businesses, your mindset is “I can’t be an entrepreneur”, I don’t know how to be an entrepreneur. My dad ran his own business, my grandfather ran his own business, my great-great-great grandmother started a bakery ages ago and up until several years ago I had a cousin who was still operating it. If you’re surrounded by entrepreneurial people you understand you just have to go out and do it. And it’s not necessarily as much of a mental hindrance as it would be if you only knew people who worked in other companies. But I think if you have an idea where you’re gonna solve a problem for other people and they’re going to pay for the solution, that’s all entrepreneurism is about, just solving problems.

Sanja Milosavljevic: Yeah, I know. Now I know that. When we first met, I didn’t know anything about running a business or entrepreneurial spirit. How did your- or did your government help small or medium scale businesses to survive this last year. In Serbia we had some incentives, we had some help from the government. But I know in Estonia, their government was like “it’s your problem, it’s your business, we can’t help you”. What was the situation in Canada?

Joshua Barr: It’s been interesting. For businesses like mine, we haven’t gotten any help unfortunately-

Sanja Milosavljevic: Why? Sorry, why? Why haven’t you gotten any help?

Joshua Barr: So the government has been focused very much on certain types of business. So for us the way we set up our business is to be very variable cost-based and very fixed cost-based. So we don’t have our own manufacturing equipment, we don’t have any rent that we pay, we were already working from home before this, so we didn’t have any long-term contracts or long-term bills which allowed us to be very nimble and we started our business strategically that way. So the government has helped companies, but helped companies that have large fixed costs. And because we don’t have that large big fixed cost base, we haven’t received any funding from the government. So it’s been very frustrating, even though we’ve been impacted very heavily by Covid, a business that invested in machinery was helped a lot more than a business that wasn’t. So because of those differences we haven’t received any of that government help. And really, I do understand how the government sort of made these broad rules to try and help a lot of people at once. What is one broad rule that we can help a lot of people by doing that, but there’s also people and companies that slipped through the cracks, like ours. We could’ve used help, a hand up during this tough time just like a lot of other businesses, but we haven’t received it unfortunately.

Sanja Milosavljevic: Here it was the same for everyone, every company. I don’t know…I mean the companies that have many employees or great equipment, I think that they got worse than some other companies or sectors. What about the food industry? You’re somewhere in the food and beverage industry, what happened with the food industry in America? Here in Serbia everything exploded. Small producers became like national heroes in one moment.

Joshua Barr: That’s awesome, that’s great to hear that food companies in Serbia are doing great and people who work hard every day to provide great quality products are getting recognized for what they’re doing. Canada has been interesting. Large retailers in Canada were really focused on the core of the business. So you got meat, eggs, milk, vegetables, fruit, flour – so the core of grocery did incredibly well and the stores were focused on it, the consumers were focused on it, the transportation and distribution industries were focused on it. We’re not a product that is at the core of grocery, so we didn’t get noticed as well. So unfortunately because of where we are in store and what else is going on, grocery store managers just weren’t as concerned with our products as they were with others. Which again, I totally understand. When you’re facing a battle, you have to figure out different solutions how to problem solve it. For us, pushing products online and going directly to the consumer was one solution we had.

Sanja Milosavljevic: I know, similar things happened here. Like those courier services they also exploded – not just the food producers, but delivery service also. I think their profit grew a thousand times and I know that we still have a problem that we don’t have enough delivery services here, and food industry just went up like who knows how many times.

Joshua Barr: I’m sure there has been some creative solutions there that people are problem solving and trying to come up with different solutions and if you can solve a problem like that where there’s a problem with food delivery in Serbia and Belgrade, you’re being an entrepreneur if you’re providing a service that you can help people out during this time.

Sanja Milosavljevic: I think that there are some companies or startups that are similar to Glovo or Volt and some of those delivery services and they want to be social enterprises and try to find employees in harder employment groups of people or whatever, so something is happening. Can you tell us how this whole situation affected you personally. Not you as a businessman, but you as a person. I know that you like to be outdoors, I know that you trained to be ironman, so you definitely like to train and go out in nature. How did this affect you, did it cause any problems for you?

Joshua Barr: Yeah, I think it’s caused problems for everyone. But for me personally being in an apartment in Toronto, it’s not a lot of space, I’m sure a lot of people are suffering from the same thing where you have 600 square feet or less and you’re stuck there all day without going outside or doing anything. And what it sort of taught me is that I need to be outside for 30mins to an hour every day, just to breathe the fresh air, to go on a walk, to be outside. And I think that’s something I didn’t realize I needed to mentally feel good or comfortable with myself. It’s something that’s going to stay with me for the rest of my life I think – taking the time to myself to go for 30 minutes to an hour walk, listen to a podcast, talk to a friend or just be by myself and go outside and walk. And I think when you’re in a tough situation you just realize what you need to stay mentally healthy. And that could be doing small exercises inside, going for a walk, eating healthier, but you sort of understand what are those key things you need to stay healthy and hopefully I and everyone else who has figured out those things will be able to continue doing those things outside the pandemic.

Sanja Milosavljevic: Okay. Well, thank you Josh.

Joshua Barr: Thank you!

Sanja Milosavljevic: Thank you, this was- we came to the end of our conversation. I just really want to thank you. I think that your story is very inspiring and you actually showed us some of the steps on how to develop new products and offer to the market. So hopefully your business will continue to grow and maybe some next time when we speak, you’ll have distribution here in Europe.

Joshua Barr: I hope so. Well, thank you so much Sanja. It’s so great to see how great you’re doing. I love catching up with old friends and thank you so much for having me on.

Sanja Milosavljevic: Thank you. Good people of the world, you were listening to Mondopreneur podcast. Our guest was Josh from Toronto, Canada. If you like you can always follow us on Facebook and Instagram. And you can subscribe to our YouTube channel. Just type #mondopreneur. Stay good, stay in good health and see you in a week.